Amazon SEO
Dominating the Digital Shelf: Full-Funnel Growth with Amazon & Traditional SEO
In today’s market, consumers don’t just search in one place—they search everywhere. If your brand isn't visible on both the world’s largest search engine (Google) and the world’s largest marketplace (Amazon), you’re leaving revenue on the table.
Our agency now offers Specialized Amazon SEO Services to ensure your products are found exactly where your customers are ready to buy
The Power of the Dual-Presence Strategy
Many brands treat Google and Amazon as separate silos. We view them as a single, complementary ecosystem. Here is why you need both:
- Google captures the "Why": Traditional SEO captures users in the research phase. They are looking for solutions, comparisons, and brand stories. Ranking on Google builds authority and drives top-of-funnel awareness.
- Amazon captures the "Buy": Amazon SEO targets users with high purchase intent. When a user searches on Amazon, they aren't just looking for info—they have their credit card in hand.
- The Feedback Loop: Increased sales and reviews on Amazon can lead to higher social proof that boosts your traditional SEO rankings, while Google traffic can be directed to your Amazon store to boost your "Best Seller Rank" (BSR).
Our Amazon SEO Playbook
We don't just "list" your products; we optimize them to win the Buy Box.
- Algorithmic Keyword Research: We identify the high-volume transactional terms specific to Amazon’s A9/A10 algorithm.
- Conversion-First Listings: We craft compelling titles, bullet points, and A+ Content that answer customer objections before they’re even asked.
- Backend Search Term Optimization: Leveraging the "hidden" fields that power Amazon's discovery engine.
- Review & Velocity Strategy: Consulting on ways to improve your sales velocity and star rating—the two most critical factors for Amazon ranking.
- Multi Channel Strategy: By combining Amazon strategy with traditional SEO to dominate search, the potential to dominate search from alla ngles from all angles and intents is amplifide